The Digital Landscape of College Search

Social media use among teens has grown exponentially in recent years. In fact, studies from the Pew Research Center have shown 73% of 12- to 17-year-old Americans use social networking sites every single day. What’s more, they often spend up to 9 hours daily on these sites. This age range is when many begin their search for higher education, so it’s common for certain fields of study or even universities to use these applications in an attempt to garner their interest. By shifting through page after page of images of campus life, informative course descriptions and persuasive advertisements, prospective students soon form opinions on where to apply in the future. It’s because of these reasons that so many universities are using these applications in attempts to recruit students to their institutions. To learn more about the ways in which popular social media applications are influencing the college search process, please see the resource accompanying this post.